Glasscock Law Firm – Case Study

/Glasscock Law Firm – Case Study

Glasscock Law Firm – Case Study

Glasscock Law Firm

Message:

Branding for attorney Amy Glasscock  (GlasscockLawFirm.com) was essential to communicating a professional look and feel for potential clients. We also focused on creating imagery that conveyed a sense of generational wealth and security.

Logo:

Several logo variations were developed for this project. We surveyed the client and performed industry research in order to formulate an effective logo/wordmark, typography, and color combination. We focused on creating a sense of stability, tradition, and security throughout each design iteration.

Tagline:

The tagline, “Your Live, Your Wealth, Your Legacy” was the outcome of client collaboration and phrase association.

Design

We conducted several discovery sessions in order to target the correct style and user experience. This site reflects a clean, refined, and professional look that remains simple and uncluttered throughout. The color scheme and typography was established early in the design process to establish continuity from page to page. The homepage is used to communicate the main message of the site along with a set of service/product highlights. A message from the attorney along with testimonials is presented upfront in order to convey a personable touch and trust.

SEO

[4k_icon icon=”fo-chrome” icon_color=”#c9c9c9″ float=”left”][4k_icon icon=”fo-firefox” icon_color=”#c9c9c9″ float=”left”][4k_icon icon=”imf-safari” float=”left”][4k_icon icon=”zo-ie” float=”left”]

We performed standard SEO services for this site. Some of the optimization elements included a review and update of title tags, meta descriptions, keyphrase density content, URL formatting, site and sitemap submissions.

Analytics

We utilize and implemented Google Analytics in order to track and analyse traffic. After 1-3 months, we provide an initial complementary review of the website to see where areas of improvement can be made. Reviewed items include Page Views, Sessions, Users, Bounce Rates, Engagement, and Behavior Flow. If you need more in depth analysis, we also provide recurring analytics reporting and consulting services as well.

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Branding

Message:

Branding for attorney Amy Glasscock  (GlasscockLawFirm.com) was essential to communicating a professional look and feel for potential clients. We also focused on creating imagery that conveyed a sense of generational wealth and security.

Logo:

Several logo variations were developed for this project. We surveyed the client and performed industry research in order to formulate an effective logo/wordmark, typography, and color combination. We focused on creating a sense of stability, tradition, and security throughout each design iteration.

Tagline:

The tagline, “Your Live, Your Wealth, Your Legacy” was the outcome of client collaboration and phrase association.

+
Design

Design

We conducted several discovery sessions in order to target the correct style and user experience. This site reflects a clean, refined, and professional look that remains simple and uncluttered throughout. The color scheme and typography was established early in the design process to establish continuity from page to page. The homepage is used to communicate the main message of the site along with a set of service/product highlights. A message from the attorney along with testimonials is presented upfront in order to convey a personable touch and trust.

+
SEO

SEO

[4k_icon icon=”fo-chrome” icon_color=”#c9c9c9″ float=”left”][4k_icon icon=”fo-firefox” icon_color=”#c9c9c9″ float=”left”][4k_icon icon=”imf-safari” float=”left”][4k_icon icon=”zo-ie” float=”left”]

We performed standard SEO services for this site. Some of the optimization elements included a review and update of title tags, meta descriptions, keyphrase density content, URL formatting, site and sitemap submissions.

+
Analytics

Analytics

We utilize and implemented Google Analytics in order to track and analyse traffic. After 1-3 months, we provide an initial complementary review of the website to see where areas of improvement can be made. Reviewed items include Page Views, Sessions, Users, Bounce Rates, Engagement, and Behavior Flow. If you need more in depth analysis, we also provide recurring analytics reporting and consulting services as well.

2016-01-25T13:03:36+00:00