Lavish Linens of Houston – Case Study

/Lavish Linens of Houston – Case Study

Lavish Linens of Houston – Case Study

Lavish Linens of Houston

Message

Lavish Linens of Houston is a boutique linen rental business that needed a new website to help showcase their products and work. Based on client interviews and industry research, we determined to focus on visual impact coupled with short effective copy.

Logo

Several logo variations were developed for this project. We surveyed the client and performed industry research in order to formulate an effective logo/wordmark, typography, and color combination. We focused on creating a sense of tradition and style throughout each design iteration.

Design

We conducted several discovery sessions in order to target the correct style and audience. This site reflects a clean, refined, and creative look that remains simple and uncluttered throughout. The color scheme and typography were based on the company colors and style preferences. The homepage is used to communicate the feel of the final event product and emphasizes a set of service/product highlights. Additional product and event galleries were created in order to encourage users to shop the products and contact the company for more information (conversion)

SEO

[4k_icon icon=”fo-chrome” icon_color=”#c9c9c9″ float=”left”][4k_icon icon=”fo-firefox” icon_color=”#c9c9c9″ float=”left”][4k_icon icon=”imf-safari” float=”left”][4k_icon icon=”zo-ie” float=”left”]

We performed standard SEO services for this site. Some of the optimization elements included a review and update of title tags, meta descriptions, keyphrase density content, URL formatting, site and sitemap submissions.

Analytics

We utilize and implemented Google Analytics in order to track and analyse traffic. After 1-3 months, we provide an initial complementary review of the website to see where areas of improvement can be made. Reviewed items include Page Views, Sessions, Users, Bounce Rates, Engagement, and Behavior Flow. If you need more in depth analysis, we also provide recurring analytics reporting and consulting services as well.

+
Branding

Message

Lavish Linens of Houston is a boutique linen rental business that needed a new website to help showcase their products and work. Based on client interviews and industry research, we determined to focus on visual impact coupled with short effective copy.

Logo

Several logo variations were developed for this project. We surveyed the client and performed industry research in order to formulate an effective logo/wordmark, typography, and color combination. We focused on creating a sense of tradition and style throughout each design iteration.

+
Design

Design

We conducted several discovery sessions in order to target the correct style and audience. This site reflects a clean, refined, and creative look that remains simple and uncluttered throughout. The color scheme and typography were based on the company colors and style preferences. The homepage is used to communicate the feel of the final event product and emphasizes a set of service/product highlights. Additional product and event galleries were created in order to encourage users to shop the products and contact the company for more information (conversion)

+
SEO

SEO

[4k_icon icon=”fo-chrome” icon_color=”#c9c9c9″ float=”left”][4k_icon icon=”fo-firefox” icon_color=”#c9c9c9″ float=”left”][4k_icon icon=”imf-safari” float=”left”][4k_icon icon=”zo-ie” float=”left”]

We performed standard SEO services for this site. Some of the optimization elements included a review and update of title tags, meta descriptions, keyphrase density content, URL formatting, site and sitemap submissions.

+
Analytics

Analytics

We utilize and implemented Google Analytics in order to track and analyse traffic. After 1-3 months, we provide an initial complementary review of the website to see where areas of improvement can be made. Reviewed items include Page Views, Sessions, Users, Bounce Rates, Engagement, and Behavior Flow. If you need more in depth analysis, we also provide recurring analytics reporting and consulting services as well.

2016-01-26T09:00:33+00:00